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MARKETING MANAGER


SUMMARY


VenuWorks of Cedar Rapids is seeking immediately a full time professional for the position of Marketing Manager. This salaried position will perform a variety of marketing and public relations duties for four managed properties including the Alliant Energy PowerHouse, the Paramount Theatre, the ImOn Ice Arena, and the McGrath Amphitheatre. VenuWorks operates in a dynamic environment in hosting premier national entertainment in these venues, and this position may be required to work certain assigned events taking place in the evenings and on weekends.

This position will primarily be responsible for creating event marketing plans, negotiating best rates and promotion plans with media partners, and for coordinating on-site marketing responsibilities including escorting media, contest winners, sponsors, and managing various event promotions. The successful candidate will be able to demonstrate the interpersonal and communication skills necessary to develop relationships with national promoters and agencies as well as with local media partners.

Benefits, 401K retirement plan and insurance offered. Salary will be based upon work experience and education.

ESSENTIAL DUTIES AND RESPONSIBILITIES


  1. Event Marketing Plans: Create marketing ad plans for assigned events and coordinate publicity for events and facilities. Work directly with promoters, tours and event planners to create ad plans which include media buying, design services, and promotional development. Monitor ticket sales reports and reprioritize marketing efforts to maximize ticket sales for events using all assets available.
  2. Media Partners and Rate Negotiation: Establish strong working relationships with media partners to ensure that the venue’s events are receiving the best rates, deal points and promotions and maximizing the value the venue receives for the significant amount of money spent on advertising each year.
  3. Stake Holder Relations: Develop good working-relationships with internal and external stake holders. Regularly communicate event details throughout run of campaign and coordinate with venue staff, promoters, and community partners.
  4. On-Site Work: Coordinate on-site marketing responsibilities including advancing show details, escorting media, contest winners, sponsors, and managing various event promotions.
  5. Post-Event: Create and compile post-event reports for show settlement, including invoices, tears sheets, patron feedback and other related materials.

OTHER RESPONSIBILITIES


  1. Continually monitor and evaluate strategies and tactics for each individual event. Adjust plans as needed to maximize resources in order to sell more event tickets.
  2. Receive direction and assignments from marketing director. Communicate regularly about the status of event marketing and relevant event details. Reprioritize tasks as needed.
  3. Contribute to the creation of an annual marketing plan, year-end recap, sponsorship reports, and other reports and materials.
  4. Recognize opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and VenuWorks Corporate. Coordinate with marketing director as opportunities arise.
  5. Maintain brand standards of logo and name when used by outside partners.
  6. Remain current on national trends in the industry and local market changes that affect the events. Responsible for maintaining cutting-edge status on new ideas or technologies related to website, mobile apps, social media, advertising/media opportunities, and promotional items.
  7. Provide answers to customer service inquiries about events and the facilities through the website, social media, and other communication methods.
  8. Assist marketing director, as needed. Provide back-up for marketing director or marketing coordinator, as needed.
  9. Attend and work events after traditional business hours, as needed.
  10. Other duties as assigned.

SUPERVISORY RESPONSIBILITIES


Carries out supervisory responsibilities in accordance with VenuWorks policies and applicable laws.

QUALIFICATIONS


To perform this job successfully, an individual must be able to perform each of the essential duties satisfactorily. The requirements listed are representative of the knowledge, skills, and/or abilities required. A demonstrated ability to follow directions and complete assigned tasks with a minimum amount of instruction and supervision is essential. Ability to organize work flow and meet established deadlines.

Work hours and schedule are generally Monday – Friday 9:00 a.m. to 5:30 p.m. but will vary according to event schedules and the needs of the department, and may include holidays, evenings and weekends. Attendance at large events in order to guarantee efficient and quality operations will be required.

This position requires skill in meeting and/or exceeding the expectations, being articulate with well-developed communication skills and personal poise. This position requires excellent teamwork skills, working cooperatively with others in the accomplishment of joint tasks and common objectives. Contributes to a positive work environment, fosters collaboration and provides a tangible contribution.

EDUCATION and/or EXPERIENCE



  1. Bachelor Degree from four-year college or university in marketing, graphic design, communications, or public relations; or one to two years related experience and/or training in any aforementioned field; or equivalent combination of education and experience.
  2. Experience in graphic design through Adobe Creative Suite programs, such as Photoshop and InDesign, or other equivalent design programs.

TO APPLY


Candidates should send a cover letter, resume, references and salary history to:

Sean Meloy, Human Resources
Alliant Energy PowerHouse
370 First Avenue NE
Cedar Rapids, IA 52401
s.meloy@creventslive.com

Resumes will be accepted up to August 16, 2021 or until the position is filled. VenuWorks is a private management company specializing in management of public assembly facilities. VenuWorks is an Equal Opportunity Employer and a Drug Free Workplace.
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